Sculptor Capital Management is a leading global alternative asset manager that, while well established, had recently gone through a name and management change.

Love & War worked with Sculptor on a brand campaign focused on ensuring broad awareness of the firm’s new name and broadening understanding of its growing range of investment strategies.

In a performance-driven category where it’s difficult to differentiate on brand attributes, we identified a way to stand out, rooted in a unique operating model that can be characterized as systematic opportunism. Captured in the simple slogan — “we’re built for this” — our campaign showcased how Sculptor’s team and model makes it possible to move capital more swiftly to where opportunity lies, using simple thematic messaging and a photojournalistic imagery style akin to that of a newsdesk.