The Bungalow

The Bungalow

LA’s Favorite Beach Bar

We partnered with Brent Bolthouse to develop the branding for The Bungalow, an oceanside bar and lounge on the grounds of The Fairmont Miramar Hotel in Santa Monica. Featuring a laid-back, bohemian SoCal vibe, The Bungalow embodies the spirit of 1970s-era, pre-digital surfside culture.

Our branding drew inspiration from the area’s Dogtown roots, skate culture, and the iconic Santa Monica Pier. Everything was hand-rendered, including the now-iconic logo treatment, while the identity system blended vintage photography, grungy-chic beach culture references, and surf and skate aesthetics. The result is a visual language that celebrates the raw, authentic side of Santa Monica’s beach culture, perfectly complementing the venue’s easy, nostalgic atmosphere. Since its opening, The Bungalow has become a massive hit in Los Angeles, spawning multiple locations and cementing its status as a quintessential LA destination.

Interior design by Studio Collective
See more: The Bungalow on Instagram