Coinbase has long been the leading cryptocurrency exchange in the United States, and through the sector’s recent scandals and volatility has remained one of the most trusted platforms. But its future growth in the US depends on both consumer understanding and product improvement. Love & War was brought in to consult on projects related to both.

We began by exploring opportunities and challenges associated with expansion of the platform into “web3” — including use case prioritization, product experience and Coinbase reputational implications.

In parallel, we provided strategic input into their efforts to advocate for clearer crypto regulation in the US. In particular, by supporting their efforts to mobilize grassroots advocates under the Stand with Crypto banner. These efforts, in part, helped pave the way for recent approvals of Bitcoin and Ethereum ETFs and position Coinbase as a trusted platform for the next wave of consumer adoption.

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Making the case for crypto

Coinbase

The Google ecosystem — YouTube in particular — serves individual content creators of all kinds with a wide range of publishing tools. But a focus on advertising-based monetization makes Google vulnerable to a new breed of content commerce platform (think Patreon or Substack), especially among creators with more modest reach.

Love & War was hired by a team within Google Labs that created Qaya, a digital storefront that enabled creators of any size to easily publish and sell content directly to their fan base. We were asked to help Qaya develop a roadmap for their brand and product development that integrated web3 models into their existing offering.

To help bring their vision to life and raise their profile within Google, we created an illustrated narrative that helped them convey the possibilities of the creator economy — and the opportunity for Qaya to fill an important gap in the Google ecosystem.

Commerce for creators

Google

A new startup founded by an experienced team, Ulys is building a “super app” that makes it easy for anyone to take full advantage of the power of crypto.

By removing the complexity and jargon of crypto’s first waves of early adoption, Ulys will allow users to trade all major coins, earn yield and use crypto anywhere they use bank or credit cards — all from one simple, secure and compliant account.

Love & War has been working with the Ulys team to create a brand that supports this friendlier, more grown-up experience and to help drive it through both launch marketing and the product experience development.

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How crypto should work

Ulys

Omeat had developed groundbreaking technology to create real meat in a lab, without harming cows. The challenge was positioning this innovation so consumers focused on the quality of the product, not the unfamiliar production method.

The brand positioning and identity we developed steered clear of technical explanations or heavy-handed messaging about animal welfare or the environment. Instead, we embraced the warmth and vitality of good meat, bringing the brand to life with a full visual identity system, website, and launch campaign.

Real meat that doesn’t harm cows

Omeat

Love & War was hired by Portage Partners, a multi-family office with a long track record of success in private markets, to help develop a brand identity and launch marketing strategy for a new platform that allows high net worth individuals to access their venture capital, private equity and real estate “deal flow.”

It was important to differentiate this from the numerous “democratized alternatives” platforms that have emerged in recent years. Instead, we looked to craft an image that reflects the fact that new investors would not only be benefiting from a top-tier team’s sourcing and vetting strength, but would also be investing alongside the team’s own capital.

We began by developing an invite-only strategy that borrowed a page from high-end membership clubs, and paired that with a name that sounds more like Park Avenue than Silicon Valley: 10 East. Beyond the launch, we worked closely with the team on everything from their web platform and CRM to investor materials and social media presence.

An invite-only alternative investment platform

10 East

, Weta FX is one of the world’s leading special effects and animation companies. Recently, they began developing partnerships with leading design software companies to bring the incredible realism of their technology to designers everywhere.

Love & War developed a simple naming system that supported Weta’s integration as a “killer extension” of popular design platforms such as Maya or Houdini, and a launch campaign that combined the power of the Weta engine with the emotional power of its iconic creations.

Democratizing Hollywood visual effects

Weta Digital

Natiivo is a pioneering real estate concept developed in collaboration with Airbnb, offering a unique model that unites the comforts of home with the amenities of a hotel, allowing owners to list their units on homesharing platforms for flexibility and maximized investment potential.

Love & War was responsible for the brand's positioning strategy, visual identity development, and launch. We crafted a brand that bridges the ease and consistency of a hotel with the personal warmth and familiarity of home, introducing a new hybrid concept into the real estate and hospitality landscape.


Technology & innovation